We all know Chevrolet, a North American automotive giant that emerged from the brain of Louis Chevrolet, back in 1911. The Chevrolet logo comes from the imagination of William C. Durant, the businessman and principal investor of Louis Chevrolet, who when he was in a traveling through Paris, and observed that on the walls of his hotel stood out a strange figure that mixed a square with a parallelogram, Durant tore it off. This later gave rise to the world-renowned bowtie, the name given to the logo.
The Chevrolet 490 was the first model produced by the company and it faced direct competition to the Ford T, and the origin of its name is merely advertising, since the Ford T was released at a cost of $ 495, while the Chevrolet cost 490. Subsequently Chevrolet became the emblem brand of the General Motors group, being leaders in sales and income of this company, even being classified as the best-selling brand of the 20th century.
From the hand of General Motors, Chevrolet had a wide presence in North America and South America, but later and due to globalization its expansion took place until it was able to cover markets such as Asia and Africa. This expansion also occurred through the use of different models marketed under license. For example, in South America, the cars sold by Chevrolet were based on Opel platforms.
Chevrolet has produced world-famous cars throughout its history, with sports platforms such as the Chevrolet Corvette or the Impala, and with utility models such as the Chevrolet Silverado or the Blazer.
In terms of competitions Chevrolet has a long history, encompassing competitions of almost any kind. In NASCAR it has more than 750 victories, more than any other brand. In IndyCar he owns the concession to supply engines, in 2002 he excelled in the Indianapolis 500, and since 1999 the Corvette has achieved multiple victories in Gran Turismo competitions.
Today the brand guarantees reliability, comfort and safety in its designs, characteristics that are highly appreciated by the masses who consume its most basic access models. Models like the Corvette, more oriented to sportsmanship, meet the expectations of those consumers more oriented to an aggressive driving experience.
Chevrolet has always been characterized by its high-performance and high-performance engines, which is why, in the case of the Corvette, it has made its sporting orientation very clear. Having a car from a brand as large as Chevrolet guarantees technical service in practically any part of the world, since the brand has a presence on all continents and is characterized by very efficient customer service.
If you want a car for daily use, comfortable, comfortable and safe, or a utility ready to face the most adverse terrain and circumstances, or a sports car loaded with steroids and American power, Chevrolet is a brand to consider. Driving a Chevrolet is synonymous with being an explorer, after all their slogan is “Find new roads.”