Land Rover is a brand of luxury off-road cars, which has been known throughout its history for offering very interesting off-road features. The company is based in Coventry, a city located in the center of Great Britain, and since 2008 belongs to the Indian giant Tata Motor along with its brother Jaguar.
The origin of the company dates back to 1947, when the Rover brothers had the idea of adapting one of their engines to a platform quite similar to the Willys Jeep. The first of its models was presented in 1948 at the Amsterdam Motor Show and as iron was scarce at that time, the Rover was built with aluminum panels. This lightened the weight and gave it the capacity to carry up to 9 people.
The Rover had 3 production series until it was replaced by the legendary Land Rover Defender, a light all-terrain car with classic lines and permanent four-wheel drive. This car, given its characteristics and extreme durability, was the favorite choice of rescue teams all over the world, as they could reach places inaccessible to other vehicles.
By 1970 the brand launched its flagship model, the Range Rover, a car that is considered the first all-terrain vehicle with luxury features that was a pioneer in its time, since the market had accustomed us to that the “all-terrain” should be rough cars with virtually no equipment.
In 2001 the third generation of this car was launched with shared components from its parent company at the time, the German BMW, but in 2012 it was replaced by the fourth generation when the purchase of Range Rover by Tata Motors occurred.
This acquisition of Tata further boosted Range Rover’s focus on luxury, reaching levels never seen before, while the Discovery model is smaller but has off-road capabilities that prove that size doesn’t always matter.
The Range Rover Sport version has the same equipment for entertainment and family fun but is more oriented to urban driving. It has softer suspension and tires with a design more intended for the road, making it the ideal model for the city. Jaguar and Land Rover being sister companies share technologies and platforms, which is why in many of the Land Rover models you will find engines that are also present in Jaguar.
Land Rover has its SVO division; or Special Vehicle Operations, which is the high performance division of both companies, giving that sporty and competitive air to the models they prepare. The Range Rover is prepared in three versions of part of the SVO, the SVR with supercharged engine, the SVX, prepared for the most extreme off-road challenges, and the SVAutobiography, with higher levels of luxury and exclusivity than conventional models.
Range Rover offers a model for every type of public, to meet every need, but always keeping in mind two things, safety and comfort of its occupants, to ensure a pleasant ride.